Barefoot Football Campaign 2019

College students are the most tech savvy of all the personas. Social media ads that are hyper specific and mobile friendly e-commerce will be particularly useful with this group. Graphics should be colorful and express school spirit! Recall individualists with a pack mentality.

Increased Site Traffic: 56%

Increased New Visitors: 54%

Increased Sales: 20%

Over 400 New Orders Placed

Over 6,000 Page Views

In Store Campaign 8/23/19 – 12/1/19

Online Campaign 8/19/19 – 12/1/19

In-store and online promotion will take users to a landing page with an offer for each Barefoot Campus Outfitter university. These include Baylor, Florida State, Fort Lewis, Iowa State, South Carolina, Sam Houston, Tarleton State, and Texas State.